RETRO JORDAN V 5 ATHLETIC SHOES

Nike has developed a brand of athletic shoes that is the envy of the corporate world. Nike built its brand around a distinctive logo (Nike Swoosh) and an advertising slogan "Just Do It" that has become a part of its marketing strategy as well as its mix.

No one would have predicted that a company that started from such a simple concept of wanting to produce an athletic shoe primarily for runners could now be this powerful in the "retro sneaker world", especially basketball shoes overall.

Nike as a company has harnessed the work smarter not harder business concept - it is very shrewd to promote a product using sponsorship agreements. It's even smarter to use sports athletes, professional sports and college teams to keep your brand profile elevated to the highest level. This means that the people that want to buy Nike athletic shoes are constantly exposed to your sneakers.

One of the most lucrative things that Nike marketers did was to align itself with Michael Jordan as he became a rising basketball star athlete. The strategy that Nike used to lure people to buy Nike was even more ingenious. Nike must have become the envy of the corporate world when they developed the Nike Air Jordan athletic shoe line.

Imagine having your brand associated with Michael Jordan, a superstar athlete that was single handedly making the game of basketball an elite sport. Nike was able to rise to elite status, as basketball became the ultimate sports game adventure. By extension, new Michael Jordan shoes were the sneakers to buy.

The consumer was hooked on the game of basketball, idolized Michael Jordan and wanted to buy every Jordan sneaker that was released. Hence the demand, popularity and profile of the Nike brand and air Jordan V (5) retro athletic shoes.